Filed under: Stuff
I saw recently that Diabetes UK has launched a hard-hitting new campaign. Now, I understand perfectly the importance of raising awareness of diabetes and the danger it presents, but was there genuinely a need to represent diabetes as a hovering, killer shade? This has to be one of the most terrifying public awareness advertisements I have ever seen. I thought diabetes was a fairly common disorder that with early detection could be managed with diet and drugs, but no, apparently it’s more like being stalked by your own private Dementor.
I can only assume the posters were designed by the same people responsible for promoting Saw. I wonder if this ridiculous approach will catch on. You never know, the British Heart Foundation could be preparing a series of ads starring the chest-burster from Alien at this very moment.
